I tend to follow a lot of wine blogs and search the internet for rare wines that I like. Today I had the pleasure of tasting wines with Lyle from Kermit Lynch and while we were tasting the topic of deceptive wine pricing came up. Now, this is something that I have written about in the past, but more recently I have been looking at how other wine shops and retailers market their shops or wines. I came across http://www.letspour.com/deals/795-2011-Herencia-Alt-s-Garnatxa-Negra- and was off-struck on the amount of wine this one site sells. The funny thing is that all the wines they sell or offer to their clients marked up so high it makes most people sick. The wine I just found is a $10 bottle that cost a retailer $7 wholesale and I’m sure if you buy in bulk you get a better price.
The problem with sites like this is they offer free shipping and try to make you feel like you are getting a deal. You are not! You are actually getting bent over the table multiple times by these sites like Letspour.com! So far they say they have sold 99 bottles of this wine. Let’s say for this blog that 99 people bought one bottle each. This means 99 people are idiots for not looking around and noticing that they could have picked up the same wine at their local merchant for only $10. What does this say about society as a whole? Is the rest of the world true in saying that we (Americans) are lazy and just jump at the first thing we see?
People, do your homework before you buy wine. Don’t buy a wine based on just a score or a point. A lot of times retailers will post scores or points from a previous vintage or just make shit up. Letpour.com has nothing to do about wine and has to do with money. The owner of the site is not a wine specialist nor does he know dick about wine. He knows the internet and knows how to market his site. Then I came across another wine that Rain City Wines carries, the Arizona Stronghold Mangus. Great wine, sell tons of it but I noticed one thing…http://www.letspour.com/deals/204-2010-Arizona-Stronghold-Mangus-Red the wine is only $25 on the shelf! Letpour.com states that it is normally $36 but you can get it from them for only $28! What a F***ing bargin! This is like playing the slot machines in Vegas…how can they make any money if they are just giving this stuff away? Wake up people!!! You are getting screwed over so well you can’t even feel it!
Do yourself a favor..get off your ass, talk to a local wine merchant and save some money. I’m not talking about going to one of the new liquor super stores, they know as much about wine as most people know about black hole matter. The one shop I visit in my area is Rain City Wines in Bothell Washington. They don’t dick around with trying to sell you points or scores. The guy there is a straight shoot, loves wine and won’t blow sunshine up your ass. He’ll even admit that he does not like all the wines in his shop. He said they are good but some are not for his palate. How many merchants will admit this or just tell you they love everything in their shop?
If you get a chance, check them out. He is old world all the way and beats all the wine prices that letspour.com has on their site but around $5+ or more!
www.raincitywines.com Till later when I pull out another wine shop or site trying to take your money…